It started as a blog in 2018.
I was navigating the same questions everyone faces — where to invest, how to think about health, which city to live in, whether to rent or buy. I couldn't find answers I trusted, so I started writing my own.
The writing led to tools. I'd research a topic, write about it, then realize a calculator would actually help people apply what I'd explained. First came a rent-vs-buy calculator. Then a job offer analyzer. Then a financial literacy quiz.
Some of those tools outgrew their origins. The FIRE planning calculator became Apex — a full platform with Monte Carlo simulations and 8 different strategies. The wellness tracking idea became Longevity. When my kid arrived, I built ParentPod because no existing tracker did what I needed.
Today this site is a studio: part portfolio, part launchpad. The blog still runs. The tools are all free. And the platforms keep shipping.